Business Overview
About the Company
Baby Clothes and Toys are Forever
This opportunity offers two Shopify e\-commerce businesses that serve the baby toys and clothing space\. The primary store serves a general customer demographic and offers cool toys and clothes for babies and toddlers\. The second e\-commerce store offers similar products but focuses on an eco\-friendly clientele\.
Since our inception in 2018, MSS has continuously grown and now enjoys a loyal customer base with a consistent monthly visitor count driven solely by Facebook and Instagram ad campaigns\. Additionally, we have 110,076 loyal customers on our mailing list\. Our eco\-friendly brand is a newer business and has grown significantly in the last couple of years\. Currently, we have 14,874 loyal customers on that mailing list\. In total, the businesses generated $160,321 last year\. This year, we are on track to deliver $218,837 based on sales through September 2024\. We are experiencing a 35% year\-over\-year growth due to better performance with our ad campaigns\. We are now entering the busy season for retail and expect higher sales in Q4 2024\.
Our e\-commerce websites are built on the Shopify platform, ensuring a seamless shopping experience and robust backend operations\. We have established reliable supplier relationships and logistical partnerships that ensure efficient operations and excellent product delivery\. Our fastest\-moving products are based in a warehouse in the Northeast, while slower\-moving products are shipped into the U\.S\. and arrive within 10 business days\.
These are drop\-shipping businesses, carrying very little to no inventory\. This business model allows us to change product and store mixes regularly to capitalize on growing trends in the baby toy and clothing niche\. All orders are downloaded daily using a Shopify app, and our distributor fulfills the orders daily\. The distributor then emails tracking numbers to the customers\.
As the e\-commerce sector continues to expand, this is a prime opportunity for a business\-minded individual or company to capitalize on our strong market position and exceptional growth potential\. The next owner will excel if they are social media savvy and can get the ads in front of more customers ready to buy\. Furthermore, we only sell products in the U\.S\. and parts of Canada\. The next owner can expand beyond North America\.
**Included with this sale**:
Two complete and seasoned e\-commerce Shopify stores
60 days of previous owner support and follow\-up calls as needed
Over 125,000 customer email and contact details
Turnkey pick, pack, and shipping system with a dedicated distributor
All websites, social media accounts, and ad campaign library with 585 ads
We are committed to ensuring a smooth transition for the new owner and are ready to provide any transition support, such as training, consulting, or product recommendations, upon the sale of the business\.
**Detailed Information**
**Employees**:
1\.5
**Facilities**:
No facilities are associated with this business\. It is operated entirely from a laptop\.
**Competition:**
As of recent estimates, e\-commerce purchases make up approximately 15\-20% of total retail sales globally\. The percentage may vary depending on the region and time frame\. For example, countries like the United States and Australia have a higher percentage of e\-commerce in retail compared to other regions\. This trend is expected to continue as more consumers shift toward online shopping\.
**Growth & Expansion:**
**Pros**:
E\-commerce purchases currently represent 15\-20% of all global purchases\.
Growth is possible through more effective social media ad campaigns, higher prices, and new products\.
Expansion opportunities exist outside of North America\.
**Cons:**
Shipping costs are not controlled by the owners and could increase in the future\.
Packages could be delayed or lost in transit, requiring a second shipment\.
Financing:
No financing offers are available\. Proof of funds will be verified before closing\.
**Support & Training:**
We will provide active support for up to 60 days after the purchase\. This includes training, consulting, and help with new product selection if needed\. We will remain available as needed beyond the 60\-day period\. The business is straightforward to operate, and we currently have a virtual assistant who helps as needed\. The VA can stay with the business if requested\.
**Reason for Selling:**
We purchased the business during COVID\. My spouse and I had a great deal of time to dedicate to it, but now we are moving on to new opportunities\.
