Business Overview
About the Company
**Business Overview:**
This Detroit\-based business is a premium provider of high\-performance synthetic lubricants, catering to discerning customers who demand products that exceed standard manufacturer specifications\. The business has meticulously developed its product line to ensure top\-tier performance and customer satisfaction\.
The brand is committed to quality, offering 100% synthetic motor oils that stand out in the market for their superior performance\. The business has also established a professional online presence with a well\-designed website and initial marketing efforts\.
**Highlights:**
- Established Brand Reputation: The business is dedicated to delivering exceptional products and customer service, setting a high standard in the industry\.
- Premium Product Offering: Featuring 100% synthetic motor oils, this business serves high\-performance needs that go beyond commercial\-grade options\.
- Significant Growth Potential: With a strong foundation in place, the business is well\-positioned for expansion through strategic marketing and sales initiatives\.
- Investment Ready: The business owner is open to either a $100,000 investment to fuel growth or a full sale of the business for $400,000\. Financing options, including SBA loans, are available\.
- Commitment to Customer Service: A dedicated customer service team ensures that all customer inquiries and feedback are handled promptly and effectively\.
**Opportunities:**
- Marketing Expansion: The business is poised for growth through enhanced marketing strategies, including digital advertising, social media outreach, and search engine optimization \(SEO\)\.
- Product Diversification: There is potential to expand the product range to include additional high\-performance automotive products, such as filters and related accessories\.
- Investor Potential: The business is seeking investors to inject capital, with the potential for significant returns as the business scales\.
**Reason for Sale:**
The owner is looking to transition ownership or secure additional investment to support the next phase of growth\. Serious inquiries from potential buyers or investors are welcome\.
**Financial Details:**
- Asking Price: $400,000
- Equipment: $100,000 \(Website and Online Infrastructure\)
- Inventory: $100,000 \(High\-Performance Synthetic Lubricants\)
